Some mothers from all around the world have consumed their placenta for generations with little fanfare.

Some say it’s part of the natural process of giving birth that brings mother and child doser, others say it helps balance out hormones and fights postpartum depression, while some use it to fight aging.

But it was January Jones who made after-birth such a hot topic when she admitted that eating hers, post-baby, helped her get camera ready weeks after the delivery. And it’s now not just consuming your own placenta for the benefits: beauty products are popping up with placenta as its main ingredient.

PILLS: If you’re curious about taking it orally, you won’t have to worry about weird side-effects. “It causes no allergic reactions or fatalities in mothers,” says New York-based skin-care expert Carole Burns. “The only women who aren’t good candidates are those with hepatitis A,B, or C and HIV/Aids.”